All tagged Circular Economy

Buy More By Design

We’ve built a global economy based on the consumption of products, services and experiences. To make it work, in the last fifty years, we’ve intentionally designed many socio-cultural frameworks that encourage mass consumption at an unprecedented scale. This is ecologically unsustainable and it’s time to design a different way to live. If we really want to be human centred, then we should start from the most enriched view of human experience, one where we live in equilibrium in our ecology. Then we should work backwards to figure out business models that make it work. 

Nespresso: Innovation or Disaster?

The Nespresso capsule based business model is held up as an innovation and value to users. Digging deeper shows this to be a dangerous illusion. There are hidden costs to business models that consume the environment. We can change that though, by how we work in organisations, give them feedback and what products and services we choose to buy.