All tagged Consumerism

Shopping Malls: When a Good Idea Met Opposing Incentives

The creation of community, which no doubt includes healthy commerce, was Victor Gruen’s original dream for shopping malls. This is not the same as the design of an inward turning space that encourages shopping as a means to an end. It just goes to show, the best design intentions only come into their own, when they align with the right incentives. Fit good intentions to opposing incentives and the outcome may disappoint you.