We like to think that improvements in technology will create a world tomorrow that is better than today. However, we are rushing forward into a world where popular music videos are replicated thousands of times, but crucial windows into human life, legal decisions and precious research is lost. We are letting popularity algorithms and business models determine what is kept. It cuts right to the heart of our ownership over information and our responsibility to maintain it for the future. We’ve conceived this digital world of information as a system that we would manage with a top-down intelligence, but we’ve proven incapable of managing it well.