It took 1,300 years for the anatomist Andreas Vesalius to challenge the ideas of the ancient Greek physician Galen. We hope that new creative ideas will make an instant impact on those around us. That they will sweep away ideas that don’t work or haven’t been validated. However, the reality is that we are creatures of habit. Both cognitively and socially, we build edifices around our ideas; to elevate, preserve and protect them. Creative thinking is therefore a challenge to the status quo. It breaks habitual assumptions and quests for change.